By Joseph Philip
Africa’s No. 1 Lead Generation and Sales Funnel Expert.
I have been in business for over a decade, starting from being an iron welder (my father’s occupation I took up after secondary school) to starting my own computer training school in 2007 with just one student and one Pentium 1 system. For over 3- years now, I’ve come to know and practically implement the lead generation and sales funnel system.
WHAT IS A SALES FUNNEL?
Basically, a sales funnel is simply the automated journey you take your prospects through, nurturing them by providing immense value to them and then selling your solution to them.
Here are 5 reasons why you need a sales funnel for your business right now!.
The Customers Of This Present Time Are More Sophisticated
How do I mean? The customers of our time have more information at their fingertips than ever before. That means they make their buying decisions most times based on businesses they trust or that has developed a good relationship with them. Having a sales funnel for your business, helps you nurture your leads into customers over time.
The Purchase Cycle Is Not Instant
Is it every time you see an advert that you take action by buying that product or service immediately? No, I don’t also though I might be interested. But due to many factors, I might not be able to make instant purchase. A sales funnel helps you give your leads value and keeps your brand on the forefront of their minds until they are ready to purchase from you.
Having A Sales Funnel Empowers You To Build Trust
People love to buy from people they trust. With a sales funnels integrated with an email autoresponder, you can set up an automated email series to your new leads which will help to provide them with so much value that they will be itching and ready to hear from you again and again. And once you earn their trust, buying from you will not be a hard thing anymore.
Email Subscribers Convert Well
If you have built trust with your leads via your value driven email marketing content, then selling to them will be easy – even if your email list is very small. It has been proven by research that Email marketing has a better RETURN ON INVESTMENT than any other marketing channel as it is approximately 40 ties more effective at acquiring new customers than Twitter or Facebook. So, if you want to 5x your business revenue, you must have a sales funnel.
Sales Funnels Increase Lifetime Value Of A Customer
Most businesses operate what I call Hit-and-Run; a type of business model whereby they are only concerned about just that singular sale they get from that customer and after that, they run off to get the next customer. With a sales funnel, the initial purchase the customer makes is just the beginning. According to a recent statistic, “Returning customers spend three times (3x) more than one-time shoppers and account for 1/3 of all online shopping revenue, despite making up only 15% of online shoppers.”